Are You Named? competitive assessment · example

Desert Bloom Plumbing

desertbloom.example· Phoenix, AZ

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28/100

AI Presence Score · high confidence

Competitors win most observed recommendations.

Four platforms were checked using unbranded discovery, trust, urgent-need, and cost-comparison prompts.

25%Mention rate6%Owned citation rate27%Competitive share

61/100

Website Readiness · high confidence

A workable base with visible gaps.

Five deterministic pillars show whether the website gives search and AI systems accessible, clear, supportable evidence.

Technical14/20

Crawl and page foundations

Local12/20

Service and location clarity

Entity9/20

Business facts and schema

Authority13/20

Proof, sources, and citations

AI answers10/20

Direct, supported answers

3 timestamped runs87% repeatability · stable variance

6/6 pages analyzedRobots available · Sitemap available

8 measured signals9 service × location prompts prioritized

Your free action plan

The three things to fix first

Top 3 shown · 12 in paid playbook

Entity

LocalBusiness schema is incomplete

Phone, service area, and primary services are not connected in one supported entity graph.

Build one accurate entity graph that matches visible contact and service details.

ImpactHighEffortMedium

Local

Two priority suburbs lack service coverage

Competitors have dedicated, useful service pages for Scottsdale and Tempe.

Create decision-useful local service coverage only where the business truly operates.

ImpactHighEffortMedium

AEO

Pricing questions are answered indirectly

The page mentions estimates but never gives buyers a clear range, variables, or next step.

Give buyers a direct, qualified answer with clear supporting evidence.

ImpactHighEffortLow

Competitive evidence

Local competitors and broader-market competitors stay separate.

Same service · different scope

Local competitorsPhoenix, AZ · map and local results

3 matched

BusinessIndexPosition

Desert Bloom Plumbingdesertbloom.example61#4

Copper State Plumbingcopperstate.example84#1

Valley Rapid Rootervalleyrapid.example77#2

Sonoran Home Servicessonoranhome.example70#3

Broader-market competitorsCategory-level organic results · US default

3 matched

BusinessIndexPosition

Desert Bloom Plumbingdesertbloom.example61Not in top 30

HomeServe Advicehomeserve.example91#2

Modern Plumbing Guidemodernplumbing.example83#6

National Service Networkservice-network.example75#11

Local shows who wins nearby demand. The broader view shows which brands and publishers shape the category. The categories are never blended.

AI recommendation evidence

Are you named across the platforms buyers use?

5 prompts × 4 platforms

ChatGPT5 samples

2/5Named1Owned citations3Competitors

Best local optionsNamed

Trusted recommendationNamed

Urgent needNot named

Cost + comparisonNot named

Branded accuracyAccurate

Gemini5 samples

1/5Named0Owned citations2Competitors

Best local optionsNot named

Trusted recommendationNamed

Urgent needNot named

Cost + comparisonNot named

Branded accuracyPartial

Claude5 samples

0/5Named0Owned citations2Competitors

Best local optionsNot named

Trusted recommendationNot named

Urgent needNot named

Cost + comparisonNot named

Branded accuracyAccurate

Perplexity5 samples

1/5Named0Owned citations4Competitors

Best local optionsNamed

Trusted recommendationNot named

Urgent needNot named

Cost + comparisonNot named

Branded accuracyAccurate

A timestamped sample is evidence—not a universal ranking or a guarantee. Branded accuracy is shown but excluded from the score.

Prompt + demand intelligence

Which buyer questions deserve monitoring first?

Measured + modeled demand

Priority promptIntentDemandScore

Who are the best emergency plumbers in Phoenix, AZ?Decision-stage service × location questiondiscover1,300/moconnected demand source96

Who should I call for urgent plumbing repair in Phoenix, AZ?Decision-stage service × location questionact880/moconnected demand source94

What should drain repair cost in Phoenix, AZ?Decision-stage service × location questioncompare590/moconnected demand source92

How do I evaluate a trustworthy Phoenix plumber?Decision-stage service × location questionvalidateModeledservice location model82

Measured volume is shown only when the connected source returns it; modeled intent priorities remain visibly labeled.

Evidence-to-advantage plan

Desert Bloom Plumbing’s 90-day competitive visibility roadmap

Copper State Plumbing is the strongest observed local comparator for emergency plumbing in Phoenix. HomeServe Advice sets the strongest observed category-level benchmark. The roadmap keeps these two contests separate so local demand and broader authority are improved and measured on their own evidence.

Search visibilityAI recommendation readinessRoadmap v1.0.0

Weeks 1–2

Make the site eligible and the business unmistakable

AI Monitor · Site Health Monitor + Entity/Schema Builder

Resolve the entity and internal-linking gaps before adding more pages or promotion.

Why this comes nowSearch and answer engines need one consistent version of the business, its services, and its location before they can confidently evaluate its claims.

Priority actions

Complete the supported LocalBusiness entity graphConnect the accurate phone, service area, URL, primary services, and visible business identity in valid JSON-LD.Phone, service area, and primary services are not connected in the current entity graph.

Replace generic internal anchorsLink service, location, proof, and contact pages with language that describes the destination.Seven internal links use generic labels such as “learn more.”

Expected search outcomeCleaner entity understanding and stronger internal signals toward the pages expected to compete.

Expected AI-answer outcomeA more consistent business identity that can be distinguished from similarly named providers.

Proof we watch

Schema validates and matches the page
Priority pages receive descriptive internal links
Critical foundation findings reach zero

Weeks 3–5

Close the Phoenix-area demand gap

AI Growth · Competitor Gap + Local Visibility Tracker

Build decision-useful Scottsdale and Tempe coverage where Desert Bloom actually serves customers.

Why this comes nowCopper State Plumbing and Valley Rapid Rooter currently show clearer service-and-location coverage in the observed local market.

Priority actions

Build two verified service-area experiencesCreate useful Scottsdale and Tempe coverage with service specifics, proof, logistics, and a clear next step—without doorway-page duplication.Two priority suburbs lack service coverage while observed competitors have dedicated useful pages.

Track Phoenix as its own contestMeasure the local service query against map and local-result competitors instead of blending it with national publishers.The example local sample places Desert Bloom behind three nearby providers.

Expected search outcomeClearer service-area relevance and stronger landing-page usefulness for local organic and map-adjacent demand.

Expected AI-answer outcomeMore explicit evidence about where the business operates and when it is a relevant Phoenix-area recommendation.

Proof we watch

Local visibility index improves from 61
Scottsdale and Tempe pages earn impressions
Qualified actions are attributed by landing page

Weeks 5–8

Become the clearest answer for drain-repair buyers

AI Growth · Answer Content Optimizer + Citation Monitor

Answer pricing, timing, and process questions directly enough to help customers and support source attribution.

Why this comes nowThe sampled AI answers used broader advice publishers because Desert Bloom’s pricing guidance is indirect and difficult to extract.

Priority actions

Publish a drain-repair pricing answer hubGive a useful range, explain the variables, state important limits, and show the next step using descriptive question headings.The current page mentions estimates but gives no clear range, variables, or next step.

Attach proof to each important answerSupport process and service claims with licenses, first-party examples, and clearly attributed authoritative sources where appropriate.Reviews and license details exist but are separated from the pages making the claims.

Expected search outcomeMore useful coverage of high-intent questions and stronger passages for organic and AI-assisted search experiences.

Expected AI-answer outcomeConcise, supportable answers that are easier to extract and consider as a cited source in future samples.

Proof we watch

Priority questions have direct answers
Answer hub gains impressions and qualified clicks
Mention and citation samples are recorded by query

Weeks 9–12

Prove the claims and expand category authority

AI Authority · Answer Tracker + Citation/Outreach Planner

Close the proof and citation gaps revealed by local providers and national answer sources.

Why this comes nowAfter the site is technically clear and genuinely useful, verified proof and relevant third-party corroboration can compound its credibility.

Priority actions

Move verified proof beside the claims it supportsAdd attributable reviews, license details, project examples, and service-specific proof to the relevant pages.Proof exists but is detached from the service claims a customer and evaluator need to verify.

Build a bounded citation opportunity queueCompare HomeServe Advice and other category sources, then pursue only relevant directories, local organizations, publishers, and expert-source opportunities.Broader advice publishers supplied most cited sources in the example AI sample.

Expected search outcomeStronger trust, citation, and referring-domain signals supporting competitive service and educational pages.

Expected AI-answer outcomeA larger body of consistent first- and third-party evidence supporting possible mentions and source attribution.

Proof we watch

Proof appears on priority service pages
Relevant citation gaps close
Local and global answer observations improve independently

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This roadmap prioritizes evidence-backed opportunities and leading indicators. Search rankings, traffic, mentions, and citations are not guaranteed.

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